The Malta Tourism Authority (MTA) is making great steps towards tourism quality. As we step into a fresh new year, we embrace exciting opportunities, innovative ideas, and ambitious targets that will continue shaping Malta’s tourism landscape.
VisitMalta’s PR and marketing activity overseas has been instrumental in driving Malta’s tourism recovery. In 2023, Malta achieved record-breaking tourism numbers, outperforming regional competition.
Since the pandemic, the Malta Tourism Authority (MTA) has strengthened its collaboration with the local tourism industry, focusing on recovery and sustainability.
The Malta Tourism Authority (MTA) launched the prestigious Malta Tourism Awards during the grand annual STAR Awards event that took place on the 25th of April 2024.
The Malta Tourism Authority (MTA) is celebrating a significant milestone in 2024–the 25th anniversary of dedicated service since its inception. Over the past years, the MTA has been instrumental in transforming Malta into a premier tourist destination and fostering a sustainable future for the tourism industry.
The Malta Tourism Authority (MTA) is prepared to enhance its crisis management and governance capabilities through its participation in a pioneering European initiative.
As we have embarked on another year, working our way up to tourism success, it is imperative to reflect on the strides made and the challenges overcome.