The first quarter of 2023 has reached new levels in tourism numbers in more ways than one. Records have been reached in the number of arriving tourists, in the number of nights stayed, in tourism expenditure, and most important of all, in off-peak tourism growth.
Global travel authority Lonely Planet has today unveiled its top destinations to visit next year with the release of Lonely Planet’s Best in Travel 2023, and Malta has been awarded the Top Destination to Unwind Award.
Strengthening Malta’s position in the European Markets, tapping into new and emerging geographical markets and niches, and attracting growth in tourist arrivals during shoulder months of the year, are on the forefront of the Malta Tourism Authority’s Agenda for the rest of 2022 and moving on into 2023.
The summer has been quite an interesting and exciting season for us at the Malta Tourism Authority. Apart from continuing with our endeavours to continuously market our Maltese islands in the best way possible, we saw more mass events organised all over the islands – events which we gladly and proudly support.
At this critical time for hospitality, Malta Tourism Authority Chief
Officer for Strategic Development and Deputy CEO Leslie Vella
explains how the new tourism strategy for 2021-2030 will help the
sector recover, rethink and revitalise.