Malta’s tourism sector stands on the edge of a transformative moment. The Malta Hotels and Restaurants Association (MHRA), through its recent pre-budget proposals, presents a clear and focused vision for the future - a world of opportunity for Malta that calls for smarter, more sustainable tourism development.
As Malta’s hospitality sector charts its course towards a higher quality of service and guest experience, the conversation is increasingly turning inward, towards the very people who shape these encounters.
Tourism has long been a cornerstone of Malta’s economy. However the need to prioritise quality over quantity has never been more critical, ensuring that tourism remains sustainable, profitable, and beneficial to all stakeholders.
Sustainability is no longer just a buzzword; it's a necessity across all industries, including hospitality. While the environmental need for sustainable practices is clear, the commercial importance of sustainability is becoming equally critical.
Screen tourism–also known as film-induced tourism– refers to the phenomenon where tourists visit areas due to the locations being featured in any mass media.
As Publisher of HORECA Magazine Malta, it's crucial to address the burgeoning issue of balancing supply and demand within our thriving hospitality sector.
In the ever changing and dynamic hospitality industry, future-proofing the industry involves adapting to emerging trends and challenges while leveraging technology and sustainability, in other words embracing change.