Malta Hotels Restaurants Association

Malta’s tourism sector stands on the edge of a transformative moment. The Malta Hotels and Restaurants Association (MHRA), through its recent pre-budget proposals, presents a clear and focused vision for the future - a world of opportunity for Malta that calls for smarter, more sustainable tourism development.

Malta's beauty is a national asset - but is must be protected. Tony Zahra urges a collective effort to preserve the Island's appeal.

Tourism has long been a cornerstone of Malta’s economy. However the need to prioritise quality over quantity has never been more critical, ensuring that tourism remains sustainable, profitable, and beneficial to all stakeholders.

Malta has long been recognized as a top travel destination, celebrated for its stunning landscapes, rich history, and vibrant culture.

Screen tourism–also known as film-induced tourism– refers to the phenomenon where tourists visit areas due to the locations being featured in any mass media.

In the ever changing and dynamic hospitality industry, future-proofing the industry involves adapting to emerging trends and challenges while leveraging technology and sustainability, in other words embracing change.

In an era defined by globalisation, rapid technological advancements, and ever-evolving consumer preferences, within the hospitality industry the need for highly skilled professionals in hospitality is getting ever stronger. The demand for individuals equipped with a diverse skill set and a good understanding of industry trends has never been greater.

The COVID-19 pandemic was one of the most devastating crises of modern times, yet the travel and tourism industry managed to register a remarkable recovery, proving its resilience against all odds.