Promoting the Maltese Islands Internationally is an Ongoing Endeavour
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December 21, 2024Article written by Dr Gavin Gulia, Chairman of the Malta Tourism Authority.
VisitMalta’s overseas marketing efforts have been crucial to this role. Hence, it has become essential for the MTA to regularly share updates on its strategies, ongoing initiatives, and the dedicated efforts of the authority and its employees.
In line with this commitment, the MTA has launched the International PR and Marketing Diary, a monthly online newsletter designed to keep the tourism industry informed about international marketing efforts. The newsletter encompasses a marketing overview of marketing activity from previous months. We invite everyone involved in the Maltese tourism sector, as well as individuals interested in learning more about the industry, to subscribe and receive these updates.
One very recent activity that the MTA undertook to promote one of its key tourism segments was the Michelin Four Hands Dinner at the prestigious Saint James in Paris, France. This annual dinner event, renowned for its culinary excellence, focuses on showcasing Malta’s vibrant gastronomic culture, whilst bringing together influential food and travel personalities to experience and document the event on their social media platforms. As we now approach the festive season and, subsequently, the end of the year, we cannot but reflect on the significant milestones we have achieved over the past twelve months.
This has been a remarkable year. We started the year by celebrating the success of the 2023 tourism results, an achievement made possible by the collective efforts of the MTA and our stakeholders. The launch of the MTA’s first National Tourism Conference further demonstrated our commitment to encouraging dialogue and innovation within the industry. In addition, this year marked the 25th Anniversary of the Malta Tourism Authority, a milestone that allowed us to reflect on the journey we have taken and the progress we have made as a leading tourism destination.
The end of the year is also a time for looking forward towards our exciting prospects and our future endeavours. With that in mind, I would like to use this note to make a personal announcement. As the New Year approaches, it will mark the conclusion of my tenure as Chairman of the Malta Tourism Authority. After 11 rewarding and fulfilling years at the helm of the MTA, I am proud of what we have accomplished together in positioning Malta as a top global destination. While my time as Chairman is coming to an end, I am filled with excitement and anticipation to continue contributing to Malta’s thriving tourism sector during the next chapter that awaits.
As I move forward, I remain deeply committed to Malta’s future in tourism, confident that the foundations we’ve built will only grow stronger in the years to come.
SAĦĦA!
Since the pandemic, the Malta Tourism Authority (MTA) has strengthened its collaboration with the local tourism industry, focusing on recovery and sustainability.
VisitMalta’s overseas marketing efforts have been crucial to this role. Hence, it has become essential for the MTA to regularly share updates on its strategies, ongoing initiatives, and the dedicated efforts of the authority and its employees.
In line with this commitment, the MTA has launched the International PR and Marketing Diary, a monthly online newsletter designed to keep the tourism industry informed about international marketing efforts. The newsletter encompasses a marketing overview of marketing activity from previous months. We invite everyone involved in the Maltese tourism sector, as well as individuals interested in learning more about the industry, to subscribe and receive these updates.
One very recent activity that the MTA undertook to promote one of its key tourism segments was the Michelin Four Hands Dinner at the prestigious Saint James in Paris, France. This annual dinner event, renowned for its culinary excellence, focuses on showcasing Malta’s vibrant gastronomic culture, whilst bringing together influential food and travel personalities to experience and document the event on their social media platforms. As we now approach the festive season and, subsequently, the end of the year, we cannot but reflect on the significant milestones we have achieved over the past twelve months.
This has been a remarkable year. We started the year by celebrating the success of the 2023 tourism results, an achievement made possible by the collective efforts of the MTA and our stakeholders. The launch of the MTA’s first National Tourism Conference further demonstrated our commitment to encouraging dialogue and innovation within the industry. In addition, this year marked the 25th Anniversary of the Malta Tourism Authority, a milestone that allowed us to reflect on the journey we have taken and the progress we have made as a leading tourism destination.
The end of the year is also a time for looking forward towards our exciting prospects and our future endeavours. With that in mind, I would like to use this note to make a personal announcement. As the New Year approaches, it will mark the conclusion of my tenure as Chairman of the Malta Tourism Authority. After 11 rewarding and fulfilling years at the helm of the MTA, I am proud of what we have accomplished together in positioning Malta as a top global destination. While my time as Chairman is coming to an end, I am filled with excitement and anticipation to continue contributing to Malta’s thriving tourism sector during the next chapter that awaits.
As I move forward, I remain deeply committed to Malta’s future in tourism, confident that the foundations we’ve built will only grow stronger in the years to come.
SAĦĦA!
The Malta Tourism Authority (MTA) was formally set up by the Malta Travel and Tourism Service Act (1999). This clearly defines its role - extending it beyond that of international marketing to include a domestic, motivating, directional, co-ordinating and regulatory role. The Act strengthens the public and private partnership in tourism through greater and more direct participation by the private sector in national planning and development of the industry.
For more information visit https://www.mta.com.mt/
Click here to see Horeca Issue 18 online
