International PR & Marketing Diary Newsletter: A Gateway to VisitMalta’s Global Tourism
The First Catering Course: The Birth of ITS
December 23, 2024
A Commitment to Quality & Sustainability in Malta’s Hospitality Sector
December 24, 2024VisitMalta’s PR and marketing activity overseas has been instrumental in driving Malta’s tourism recovery. In 2023, Malta achieved record-breaking tourism numbers, outperforming regional competition.
This achievement is due to increased air connectivity and focused marketing initiatives implemented across various countries.
These efforts target different market segments, effectively reaching audiences interested in specific experiences. The swift recovery post-pandemic, followed by an exceptional tourism performance, was made possible thanks to a collective effort that began in May 2022, when Malta reopened for tourism without travel restrictions.
Since then, VisitMalta's overseas marketing efforts have been tireless, with the Malta Tourism Authority (MTA) working closely with industry stakeholders. These initiatives have been supported by tourism partners across Malta and Gozo, ensuring broad collaboration and shared success.
This is where the International PR and Marketing Diary newsletter comes in.
The newsletter was born out of feedback from industry partners who highlighted the need for a more structured way to stay updated on the MTA’s overseas marketing and PR efforts. It serves as a bridge between MTA and Malta's tourism stakeholders, allowing them to align their marketing efforts with MTA’s strategies, thereby maximizing impact in the global tourism space
What’s Inside the Newsletter:
Monthly Updates: Stay informed with monthly insights into VisitMalta's PR and marketing activities worldwide. Each issue highlights initiatives across various regions, showcasing new collaboration opportunities for stakeholders to align with.
Current and Upcoming Initiatives: Explore details on VisitMalta’s ongoing and upcoming events, targeting specific tourism segments and markets. The newsletter provides a comprehensive overview of expected international reach and engagement generated by these efforts.
Meet the Team: Each edition introduces a member of the Marketing team, offering readers a glimpse into the people driving the promotion of the Maltese Islands at MTA.
For those who want to stay informed and align with Malta’s tourism success, we invite you to subscribe to the newsletter by sending an email to marketing.comms.mta@visitmalta.com or scanning the QR code below.
Stay connected and be part of Malta’s thriving tourism industry!
The Malta Tourism Authority (MTA) was formally set up by the Malta Travel and Tourism Service Act (1999). This clearly defines its role - extending it beyond that of international marketing to include a domestic, motivating, directional, co-ordinating and regulatory role. The Act strengthens the public and private partnership in tourism through greater and more direct participation by the private sector in national planning and development of the industry.
For more information visit https://www.mta.com.mt/
Click here to see Horeca Issue 18 online
