A Young Man from Cognac

Pablo Ferrand’s credo of craftsmanship and transmission adds an almostartisanal profile to the family domain’s cognac.

For many cognac enthusiasts, Pablo Ferrand embodies the continuity of a house deeply rooted in the heart of Grande Champagne.

Heir to a long line of bouilleurs de cru, he took up the family domain in Segonzac in 2010, positioning himself as the guardian of a craft passed down since the 18th century - a story of land and lineage that can still be read in every barrel on the estate.

Born and educated far from the vineyards, Pablo nevertheless chose to return to the very heart of the family domain. After studying both business and viticulture, and spending time in Paris within the Castel Vin group, he came back to the family estate, where his modern view blended naturally with respect for traditional practices.

His path, from urban hustle to the humble, patient labour of the vines, gave him the authority of a man who knows how to both defend an inheritance and reinterpret it for a contemporary audience.

Pablo stands by a twofold credo: craftsmanship and transmission. The work remains focused on small, carefully tended family vineyard parcels, where every step, from pruning to harvest, from distillation to aging, continues the gestures learned over generations.

He often reminds guests that the barrels in which the eau-de-vie mature have been handled by his father and grandfather; this material and human continuity gives cognac a depth measured not only in years, but in shared memories.

Journalists and tasters often describe his approach as almost artisanal: no mass production but carefully selected batches, an unwavering pursuit of aromatic authenticity, and a commitment to showcasing the Grande Champagne terroir, the most prized area for cognac, known for its chalk-rich soils.

This devotion to the cru goes hand in hand with meticulous work in the cellar, where he oversees blending and aging to preserve the house’s distinctive signature, under the watchful yet benevolent eye of the master cellar.

Pablo Ferrand


Family ties here transcend mere business management; they shape the very strategy of the house.

Christian, his father, handles administration, purchasing, and pricing, while Pablo devotes himself to the vineyard, the creation of cuvées, and distribution; a division of roles that exemplifies active transmission and mutual respect for each other’s expertise.

This family model has safeguarded the estate’s identity, often threatened by industrial consolidations and the sale of historic brands.

Yet, Pablo is no rigid traditionalist; he is also a bridgebuilder. He regularly stresses how essential it is to speak about cognac to new generations, to open the category to mixology and a modern audience, while preserving the slowness and patience that define the aging process.

His approach is educational: to make people understand that behind every bottle lies a landscape, a family, and time itself.

In the end, the portrait that emerges is that of a man both humble and exacting, who carries the memory of a name and turns it into a promise for the future.

His philosophy ensures that craftsmanship is lived as a daily ethic, and transmission is not a marketing slogan but a tangible practice: the patient repetition of a gesture, the telling of a terroir’s story, the meeting of generations around the same barrel.