End of Year Message – Tony Zahra
End of Year Message – Mario de Marco
December 11, 2025
End of Year Message – Michelle Muscat
December 12, 2025
'‘2025 Has Been a Truly Exceptional One for the Sector'
MHRA President Tony Zahra looks forward to the
challenges brought forth by the emerging, long-haul
destinations.
The year 2025 has truly been an exceptional one for Malta’s tourism sector.
As we enter the final quarter, projections indicate that total arrivals will surpass four million visitors by the end of the year.
This is an extraordinary milestone that highlights the island’s continued appeal as a leading Mediterranean destination.
Equally encouraging is the steady increase in spend per visitor, a clear sign that Malta is attracting travellers who value quality experiences and are willing to invest more in accommodation, dining, culture, and leisure.
These trends confirm that 2025 will be remembered as a landmark year for the industry, one defined by both growth and transformation.
Tony Zahra (Photo by Ofion Digital)
Looking ahead to 2026, the greatest opportunities lie in
diversifying beyond our traditional European markets.
Emerging segments such as the United States and the Far East are showing strong potential, not only in numbers but also in visitor profile and spending power.
This is going to present a challenge both in seeking to give them what they require and, of course, ensuring that when they are here they are going to have a wonderful time.
Emerging segments such as the United States and the Far East are showing strong potential, not only in numbers but also in visitor profile and spending power.
This is going to present a challenge both in seeking to give them what they require and, of course, ensuring that when they are here they are going to have a wonderful time.
