VisitMalta Unveils New Incentives & Meetings Website

Showcasing Malta’s excellence as a business destination, it aims to support international planners in organising MICE events on the island.

On July 28, VisitMalta Incentives and Meetings (VMIM) proudly announced the launch of their new website, specifically developed to support international planners in organising Meetings, Incentives, Conferences, and Exhibitions (MICE) in Malta.

Designed with the needs of busy international planners in mind, the platform highlights Malta's appeal as a MICE destination, showcasing its modern infrastructure, rich heritage, and diverse venues.

The digital launch forms part of a comprehensive marketing approach that aims to maintain Malta’s strong international visibility withing the business events sector. It provides event professionals with direct access to Malta’s professional supplier network, helping to streamline event planning from concept to completion.

VMIM's wider marketing efforts include targeted campaigns across multiple channels reaching key decision-makers across global markets to position Malta as a leading MICE destination.

The organisation also supports potential clients with familiarisation trips and site inspections, offering a first-hand look at the islands’ unique venues, professional services and warm hospitality.

VMIM serves as the central hub connecting international clients with Malta's extensive network of licensed professional suppliers, and facilitates navigation of any government-related processes to ensure a smooth planning journey.

The organisation continuously sources new prospective avenues for growth within the MICE sector, identifying emerging market opportunities and developing innovative partnerships that enhance Malta's competitive position as a business events destination.

Through the launch of this new website and its ongoing partnerships, VMIM remains committed to driving sustainable growth within Malta’s tourism sector and wider economy.

"Our vision was to create a digital gateway that truly reflects Malta's exceptional MICE offerings while providing solutions for international planners," said Alaine Ciantar, Director VisitMalta Incentives & Meetings.

"This website serves as both an inspirational showcase of our beautiful islands as well as a helpful planning tool. We understand that international planners need quick access to reliable information, latest updates, and connections to local expertise. We've designed this website to deliver exactly that - making it easier than ever to bring exceptional events to Malta."

The new website can be viewed at vmim.visitmalta.com or by scanning the QR code below.