Planet Play: Your New Day Out
December 14, 2024Italo: The Truly Italian Experience
December 15, 2024
Every cup of illy coffee tells a story,
one that started back in 1933 when
Francesco Illy began his journey in Trieste.
His vision was clear: to create coffee of
unmatched quality and share it with the
world. Today, illycaffè brings this passion
for excellence to each cup, continuing
a legacy that celebrates quality and
craftsmanship.
Our Vision and Mission
illycaffè strives to set the benchmark
in coffee culture by combining
tradition with modern innovation. As
a premium coffee brand, illy aims to
delight coffee lovers worldwide by
marrying nature’s best coffee beans
with cutting-edge technology and
artistic design.
Our Core Values
and Brand Philosophy
Three guiding values shape
everything illy does: excellence,
ethics, and sustainability. We’re
inspired by the concept of
kalokagathìa — a balance of
beauty (kalos) and goodness
(agathos) where both qualities are
intertwined.
For illy, good means
bringing the finest quality coffee to
every cup, goodness represents our
commitment to sustainable practices
and social responsibility, and beauty
is about enhancing each experience
with art and design, ensuring coffee
feels as enjoyable as it tastes.
Experience illy at
illy Caffè and illy Shop
Modeled after Italian cafés, illy
Caffès offer a cozy, welcoming space
to relax, connect, and enjoy a genuine
coffee experience. With coffee as
the heart of the experience, the café
combines Italian warmth with a
modern design that feels inviting and
special.
illy Shops provide coffee lovers with
the chance to explore the brand’s
world through a selection of carefully
curated products, including espresso
machines, artist-designed cups, and
accessories that elevate the coffee experience.
Guests are invited to
see, touch, and taste, immersing
themselves in the brand’s dedication
to quality.
Partnerships
through HORECA
With a unique partnership dedicated
to the HORECA channel, illycaffè
supports coffee professionals by
providing its signature 100% Arabica
blend along with exclusive products
like Iperespresso capsules and
artist-crafted cups.
We also offer
professional guidance and marketing
support, ensuring that partners can
make their coffee service a go-to
destination for coffee enthusiasts.
illycaffè continues its mission of
blending quality, design, and ethical
practices in every cup, bringing
people around the world closer to the
authentic taste of premium coffee