Denis Jin Young L. – A Journey with a Seasoned Consultant
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March 8, 2024In the dynamic realm of the Hospitality, Restaurants, and Catering (HORECA) industry, expertise is not just a commodity - it’s a culmination of years of hands-on experience, a deep understanding of diverse cultures, and an unwavering passion for the craft.
We sat down with Denis Jin Young L., a hospitality consultant with 32 years of extensive experience in the industry, to delve into the intricacies of his journey, insights into the Maltese and Gozitan hospitality scene, and his role as a consultant shaping the future of HORECA businesses in the region.
Denis begins his narrative with a journey that spans countries - from Belgium to the UK, Czech Republic, France, Brazil, and finally, Malta. He recounts, “I have built my experience working various positions in the industry over a span of 32 years and Malta has now been my home for nearly 8 years”, in which time, developed the canvas for his consultancy endeavors. The catalyst for his foray into consultancy? Over a decade of owning his own restaurants, an experience that enriched his operational, business, and human resource skills.
“Stick to what you know!” - Denis’ guiding principle that echoes through his decision to offer consultancy services in the HORECA sector. “Hospitality has been a part of my DNA for decades and my consultancy services are not just based on success but equally on the invaluable lessons learned from past setbacks; managing people is the most challenging; you don’t learn how to be a manager at school or in books but only by learning from your experience.
Denis’ approach to consulting is underpinned by meticulous market research, client focus, and a commitment to ensuring a robust return on investment. His philosophy places emphasis on open communication, creating safe spaces for learning from mistakes, and fostering a positive work environment.
In a landscape as diverse as the Maltese and Gozitan hospitality scene, adaptability is key. Denis emphasizes open-mindedness, client-centricity, feasibility studies, and an acute awareness of market dynamics as the core of his tailored consultancy services. But the ultimate feat is the balancing act required in this high-pressure role.
The challenges faced by businesses in the HORECA industry in Malta are not unique. According to Denis, one of the most pressing challenges is ‘manning,’ encompassing recruitment, training, and staff retention. He believes in adapting to the expectations of the new generation entering the workforce, recognizing the importance of work-life balance and fostering a positive work environment.
Much like other aspects of the industry, sustainability takes center stage in Denis’ consultancy mission. From advocating for local and seasonal produce to urging a cohesive national strategy, his approach extends to both ecological and team dynamic sustainability.
Denis anticipates a trend towards authenticity, embracing local traditions, and a return to genuine Maltese heritage. His passion for working with people, coupled with his commitment to the preservation and promotion of local culinary identity, drives his consultancy efforts.
“I am very lucky to be involved in the opening of a new outlet which will promote and sell mostly local products. Spearheaded by the Xara Collection, this innovative project will prominently feature ingredients harvested from its own Xara Garden, while also prioritizing the inclusion of local products in the menu.”
“Envisioning the future, my enthusiasm lies in upcoming events such as Dine with Stars 2024 which will be hosted at the Phoenicia Hotel in February. This event will feature a collaborative effort from the six local MICHELIN-starred Chefs, uniting to prepare a charity Gala dinner.
I will continue my partnership with the Xara Collection (The Xara Palace, the De Mondion, Trattoria 1530 AD, Medina Restaurant, Rosamí at the Villa, Oka’s at the Villa, Xara Catering and Xara Gardens) preparing for some exciting plans in 2024, and I will also work on initiatives aimed at fostering better networking among industry operators; giving Malta and Gozo my commitment in contributing to their growth and development in the industry.”
