But as we all know, sometimes things do not plan out as we intended it. The COVID-19 Pandemic saw Nettuno Fisheries hectic grind of 2018 come to a near stop due to the fact that the restaurant industry was pretty much closed down on local shores.
“While streamlining and upgrading our processes in 2017-2018 was a great benefit to business in that short stretch, our plan had to change in 2019 with a whole new revision. But the Nectar culture is versatile; we had 30-40 staff members working in Nectar’s Food Service sector; and we needed to find alternative jobs for them as retention of staff was high on our list.
“We set to work with the Marketing Team to develop new packaging ideas to improve the brand awareness and exposure in the retail market. With home cooking becoming more and more popular, and visits to the supermarket preferably avoided, Nettuno Fisheries produce was a good idea through the eyes of the consumer. We also made sure to keep our relationship with our catering customers strong and steady; ensuring that we support their needs and restrictions in such a crushing time for business.”
But the only way to look at COVID-19 in a positive way is to think of the lessons learned and the improved practices adopted. Nettuno Fisheries retained most of its catering client base due to their humane and respectful approach to the unforeseen circumstances of the industry; and today, with the impending supply issues, price increases and shipping issues, the lessons of COVID-19 are coming back, giving priority to a focus on finding the right solutions for each sector individually and holistically.
“Our goals for the year are simple, we want to constantly evolve our range of products and brands, be able to store more stock to ensure our catering and retail clients are never missing their key produce and ensure that our fish products, fresh and frozen are of the highest quality at all times. Our ultimate goal is to keep steady on the path of expertise in the industry so as to provide our market with quality, affordability and reliability.”
Click here to see Horeca Issue 9 online