With over 24 years of experience in the furniture industry, Dino Fino needs no introduction as his reputation in the industry speaks for itself.
Written by Tonio Schembri
We met Dino in his Home and Contract showroom in Valley Road, Msida. He explains that he branched out from the Fino family business in 2017, setting up a new company with two main divisions: the Home Division which handles consumer queries and the Contract Division which handles Horeca projects.
The Contract division, led by Dino himself, consists of three design & sales consultants who are all professionally trained to offer the client the very best design concepts. Apart from project blueprints, the division also supplies all the material that a hotel or a commercial entity would need to open, namely furniture, curtains and carpeting, among others.
“We also handle public areas of restaurants and bars, partitions for office blocks, together with flooring, tiling, decorative light fittings and more. Basically, we provide anything inside the walls – a one stop shop,” explains Dino.
One could say the division offers a complete Design and Build service to the commercial client, starting from concept inception to a final delivery of a full turnkey project. Dino stresses that offering a vast array of products sourced from over fifty suppliers around the globe is what sets the company apart from the competition.
Moreover, besides offering off the shelf room fittings, the Contract division can come up with fully customised furniture specifically designed for any particular project. Dino is also quick to stress that the installation of all furniture is done by in-house staff, rather than third-party sub-contractors.
The Contract division mixes traditional and modern contact channels to keep in touch with its client base and handle any queries, whilst a Business Development department within the division handles the sourcing and identifying of new business.
Among the list of existing clients Dino mentions Melita, VJ Salomone, Eden Leisure Group, Hugo’s Group, MBI Investments, Citadel Insurance, Ted Baker, Portside Lodge and Exiles Boutique Hotel. Other projects handled by the Contract division also includes schools.
The company is currently working on a separate floor which will be entirely dedicated to the Contracts division. This project, expected to be completed in 2021, will make it easier for the Sales team to showcase selections of furniture and fittings for hotels, restaurants, offices and more.