EM’s Design Philosophy for Hospitality Projects
In our opinion, hospitality projects require a distinct lens. They are not just buildings; they are experiences. When our firm approaches such designs, we ask: What emotions should this space evoke? Comfort and luxury are givens, but a truly memorable hospitality space does more.
It becomes a vessel for culture, an escape into curated wonder, and an anchor for human connection. Each detail, from the texture of a wall to the orientation of a window, must contribute to a story that speaks to the guests, making their stay not just pleasant but profound.Hospitality design must showcase uniqueness and originality, it should be something which stands out.
This calls for architecture which entices the user to actually engage with the design. Hospitality architecture stands apart as a unique canvas—an opportunity to create not merely buildings, but experiences. From historic restorations to cutting-edge hotel designs, this field challenges us as architects to balance functionality, aesthetics, and cultural relevance.
Thus, when approaching the design of hospitality projects, we want to create a unique experience for anyone who enters the building, whether guest, restaurant patron or staff. For example, our design of the new Verdi hotel on the Gzira Promenade focused on research on the world-famous composer, Giuseppe Verdi, and thus our design concept evolved on themes of operatic drama and the vibrance experience evoked through theatre and music. This theme is evident throughout the entirety of the hotel, but in a subtle way.
The colour scheme chosen was a grayscale colour scheme to tie the guest back to the time period of Verdi around the mid-1800s when life was seen ‘in black and white’ but we introduced a red accent colour (linked to the opera theatre curtains and décor) together with brass (linked to the musical instruments). This colour scheme, that of a monochrome concept with soothing muted grey colours was also chosen to create a tranquil effect within the building suited on the busy Gzira Promenade, with playful accept colours included to provide a contrast. We also introduced a series of musical instruments within the lobby, reception and restaurant, including the Aida trumpet which Verdi himself designed. This project was the Commercial and Public Buildings Award Winner in 2022 at the MASP awards.
Sustainability is also at the forefront of our designprocess for all projects, but especially for those related to hospitality. In the above-mentioned Hotel Verdi project, for example, we introduced a ventilated façade system which provides a marble cladding that is seen externally, but also offers numerous benefits which are not visible to the eye but which include in particular increased thermal insulation and reduce energy usage.
What do you consider to be the main opportunities and challenges facing the Hospitality industry?
The hospitality industry is at an intriguing juncture, presenting opportunities as boundless as the challenges are complex. As architects, we are tasked with not only responding to evolving demands but also proactively shaping the future of this dynamic field. It is my opinion that sustainability should now be seen as a mandate, not a choice.
The growing focus on environmental stewardship is reshaping the way we approach hospitality projects. New technology, together with environmental measures already in place, allow us to create hotels that are sustainable as well as luxurious. Another issue Dr Edwin Mintoff feels is important is the maintaining the local identity when focusing on hospitality projects.
When looking at Malta as an example, the architectural legacy and culture is so rich that it is important that we fight against the risk of homogenization - where projects begin to look and feel the same, regardless of location. When looking at hospitality projects, we must always advocate for site-specific designs that celebrate the uniqueness of a place.