The Segafredo Coffee Experience
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June 28, 2025The art of coffee - elevating the Horeca experience with AppleCore Foods.
Coffee is more than just a beverage; it is a ritual, a moment of connection, and an experience that transcends cultures and borders. For centuries, coffee has been a cornerstone of social interaction, a catalyst for creativity, and a source of comfort. In the world of HORECA, coffee plays a pivotal role in shaping customer experiences, starting with the first sip of a morning espresso.
At AppleCore Foods, we understand the profound impact that exceptional branded coffee like Segafredo can have on your business, in tandem with today’s consumer coffee habits in Malta which reflect a blend of traditional and modern preferences. While many Maltese still enjoy a classic espresso or cappuccino, often consumed at local cafeterias, there is a growing interest in specialty coffee and artisanal brewing methods.
Younger generations, influenced by a global coffee culture, are increasingly drawn to flat whites, cold brews, and single-origin coffees, seeking out trendy coffee brands like Segafredo that prioritise sustainability and ethical sourcing. Segafredo is FSC, LRQA ISO 9001/14001, BIO and RFC certified.
Overall, Malta's coffee scene is evolving, balancing its rich coffee traditions with contemporary tastes and practices, and as such we are proud to position ourselves as purveyors of a superb coffee experience tailored specifically for home, work and HORECA.
We have partnered with one of the world's leading coffee brands, Segafredo for over 15 years. Segafredo, a world’s leading private coffee group with its rich Italian heritage and unwavering dedication to quality, is synonymous with exceptional coffee. Present in over 100 countries, Segafredo has been at the forefront of coffee innovation, mastering the art of blending, roasting, and crafting coffee that delights the senses. Segafredo is one of a handful of coffee companies that own their coffee plantations.
By partnering with Segafredo, we are bringing the authentic taste of Italy to every doorstep, offering a range of coffee solutions that combine tradition with modernity. Further to the traditional bean to cup, consumer habits have also shifted to convenience with options for home-brewed coffee using coffee capsules and pods.
Our journey into the world of coffee is guided by a passion for excellence, 40 odd years of experience together with a deep understanding of the HORECA sector. We know that customers expect nothing less than perfection, and we are here to help deliver just that.
Whether it is a bustling urban café, a fine-dining restaurant, a luxury hotel, office or home, our coffee offerings are designed to elevate expectations and create memorable moments for every person.
Segafredo’s expertise aligns seamlessly with our mission to provide HORECA businesses with the tools they need to succeed- the company’s diverse range of products caters for every preference and occasion to which we have now introduced freeze-dried coffee, filtered coffee, chocolate and milk powder to widen the range of customers from boutique hotels to restaurants to large events.
At the heart of our offering is a commitment to quality, consistency, and innovation, ensuring that every cup of coffee delivers not only exceptional flavours but also value for the HORECA business.
To complement our Segafredo coffee we have also partnered on an exclusive basis to offer both the classic manual bean to cup machines and top-of-the-line fully automatic coffee machines from Bravilor Bonamat as well as WMF, Shearer, La San Marco and Curtis.
These machines are designed to maximise efficiency, reduce operational costs, and deliver competitive yields, ensuring superior customer experiences and strong financial returns. In the competitive HORECA landscape, every detail matters—from the enticing aroma that welcomes guests to the rich, complex flavours that leave a lasting impression.
Just as we aim to deliver an unparalleled coffee experience, we also focus on providing solutions that enhance the bottom line. At AppleCore Foods, we believe that great coffee is the result of a collaborative effort, that’s why we go beyond simply supplying coffee; we also provide training for baristas.
Our technical department does not only offer 24/7 service but also advocates preventive maintenance to ensure that all machines produce the freshest coffee every time.
As we continue on this journey with the coffee experts, we invite you to join us in redefining the coffee experience for your customers. Together, we create moments of joy, connection, and indulgence. With AppleCore Foods and Segafredo, the perfect cup of coffee is always within reach. Let’s brew something extraordinary.
Whether it is a bustling urban café, a fine-dining restaurant, a luxury hotel, office or home, our coffee offerings are designed to elevate expectations and create memorable moments for every person.
Segafredo’s expertise aligns seamlessly with our mission to provide HORECA businesses with the tools they need to succeed- the company’s diverse range of products caters for every preference and occasion to which we have now introduced freeze-dried coffee, filtered coffee, chocolate and milk powder to widen the range of customers from boutique hotels to restaurants to large events.
At the heart of our offering is a commitment to quality, consistency, and innovation, ensuring that every cup of coffee delivers not only exceptional flavours but also value for the HORECA business.
To complement our Segafredo coffee we have also partnered on an exclusive basis to offer both the classic manual bean to cup machines and top-of-the-line fully automatic coffee machines from Bravilor Bonamat as well as WMF, Shearer, La San Marco and Curtis.
These machines are designed to maximise efficiency, reduce operational costs, and deliver competitive yields, ensuring superior customer experiences and strong financial returns. In the competitive HORECA landscape, every detail matters—from the enticing aroma that welcomes guests to the rich, complex flavours that leave a lasting impression.
Just as we aim to deliver an unparalleled coffee experience, we also focus on providing solutions that enhance the bottom line. At AppleCore Foods, we believe that great coffee is the result of a collaborative effort, that’s why we go beyond simply supplying coffee; we also provide training for baristas.
Our technical department does not only offer 24/7 service but also advocates preventive maintenance to ensure that all machines produce the freshest coffee every time.
As we continue on this journey with the coffee experts, we invite you to join us in redefining the coffee experience for your customers. Together, we create moments of joy, connection, and indulgence. With AppleCore Foods and Segafredo, the perfect cup of coffee is always within reach. Let’s brew something extraordinary.
AppleCore Foods handles ambient, chilled and frozen products. Our company is broken down into two divisions: retail and food service division.
Each division is serviced by independent managers and sales representatives. The sales team is an enthusiastic, determined and well-experienced one, having between 5 to 25 years of experience in the food & beverage sector.
W: https://www.applecorefoods.com/ | E: info@applecorefoods.com | Tel: +356 2385 0700
Click here to see Horeca Issue 19 online
