Novotel Lands in Malta, Marking a New Chapter for the Island’s Hospitality Scene
Extending the Season
December 31, 2025The global Accor brand makes its debut in Malta with a 293-room hotel in Gżira, a move that signals the island’s growing pull for international players in the hospitality sector.
Malta’s tourism landscape continues to evolve, and the arrival of one of the world’s most recognisable hotel brands marks another significant step forward.
The newly opened Novotel Malta Sliema, a 293-room property overlooking Valletta and the Mediterranean, is the first from the global Accor group to open on the island - a milestone that underlines Malta’s growing ability to attract international names to its shores.
The hotel sits in Gżira, a short stroll from the Sliema promenade and ferry terminal, with far-reaching views across the Grand Harbour to Valletta.
Its setting places guests at the meeting point of the island’s urban energy and seafront calm, with easy access to shopping, dining, and Malta’s capital. Operated locally by ST Group under a franchise agreement with Accor, the project brings together international reach and Maltese management, signalling confidence in the country’s hospitality sector.
“Malta is a destination rich in culture and connectivity,” said Cristina De Oliveira-Frewen, Chief Operating Officer, Franchise Operations Europe & North Africa, Premium, Midscale & Economy at Accor.
“Novotel’s expansion into Malta and across Europe
reflects our commitment to bringing balanced,
experience-led hospitality to key markets.
Novotel Malta Sliema is a prime example of how we integrate modern design, wellbeing and strategic location to serve both business and leisure travellers.”
Inside, the property combines contemporary design with a focus on wellbeing and flexibility. A rooftop infinity pool looks across the harbour, while a spa, fitness centre, and multipurpose meeting spaces add to the sense of modern comfort. Each detail, from interiors to layout, has been designed with the brand’s philosophy of balance in mind, as a space for guests to work, rest and reconnect.
For Malta, the partnership carries symbolic weight. Ivan Borg Ferrando, Cluster General Manager at ST Group, added: “Welcoming Novotel to Malta is a significant step for the local hospitality sector. It shows that Malta continues to attract prestigious international brands, enhancing the island’s global profile as a tourism destination.”
His words reflect a wider pattern in the sector, as more global hotel groups identify Malta as a market that bridges heritage, modern infrastructure, and yearround appeal. The opening also highlights how Malta’s hospitality offering is shifting beyond its traditional resort model.
With business tourism and long-stay travel on the rise, the emphasis is increasingly on versatility - hotels that can cater to conferences as easily as family holidays.
Novotel’s arrival fits neatly into this narrative, combining the accessibility of a midscale brand with the hallmarks of international quality.
Novotel Malta Sliema is a prime example of how we integrate modern design, wellbeing and strategic location to serve both business and leisure travellers.”
Inside, the property combines contemporary design with a focus on wellbeing and flexibility. A rooftop infinity pool looks across the harbour, while a spa, fitness centre, and multipurpose meeting spaces add to the sense of modern comfort. Each detail, from interiors to layout, has been designed with the brand’s philosophy of balance in mind, as a space for guests to work, rest and reconnect.
For Malta, the partnership carries symbolic weight. Ivan Borg Ferrando, Cluster General Manager at ST Group, added: “Welcoming Novotel to Malta is a significant step for the local hospitality sector. It shows that Malta continues to attract prestigious international brands, enhancing the island’s global profile as a tourism destination.”
His words reflect a wider pattern in the sector, as more global hotel groups identify Malta as a market that bridges heritage, modern infrastructure, and yearround appeal. The opening also highlights how Malta’s hospitality offering is shifting beyond its traditional resort model.
With business tourism and long-stay travel on the rise, the emphasis is increasingly on versatility - hotels that can cater to conferences as easily as family holidays.
Novotel’s arrival fits neatly into this narrative, combining the accessibility of a midscale brand with the hallmarks of international quality.
Part of Accor’s ALL – Accor Live Limitless loyalty network,
the new property joins more than 5,700 hotels and
resorts worldwide, offering members access to exclusive
experiences and benefits.
For travellers, it means a familiar brand in a fresh destination; for Malta, it signals that its tourism economy continues to move confidently on a global trajectory.
In the broader picture, the launch of Novotel Malta Sliema adds another layer to the island’s hospitality story - one that blends international partnerships with local expertise, and modern comfort with Mediterranean character.
The arrival of Novotel marks a clear step in Malta’s tourism story, a moment that captures the island’s growing international reach and the strength of the foundations on which its hospitality sector continues to build.
For travellers, it means a familiar brand in a fresh destination; for Malta, it signals that its tourism economy continues to move confidently on a global trajectory.
In the broader picture, the launch of Novotel Malta Sliema adds another layer to the island’s hospitality story - one that blends international partnerships with local expertise, and modern comfort with Mediterranean character.
The arrival of Novotel marks a clear step in Malta’s tourism story, a moment that captures the island’s growing international reach and the strength of the foundations on which its hospitality sector continues to build.
Novotel Sliema Malta is the first of its kind on the Maltese islands, offering 293 comfortable rooms. Guests enjoy full dining options, a lobby bar, and a pool bar with stunning views of Ta Xbiex and Valletta.
The hotel features indoor and outdoor pools, a spa, a state of the art gym, on site parking, complimentary Wi Fi, smart TVs, and in room amenities. For business travelers, modern meeting rooms and conference facilities with the latest technology are available.
W: https://www.novotel.mt/ | E: novotel.malta.res@accor.com | Tel: +356 2264 1400
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