What HORECA operators must consider
For Malta’s hotel, restaurant, and catering community, this new route represents both opportunity and responsibility. The American market is lucrative, but its travellers expect consistently high standards. Operators should begin preparing now by raising standards, enriching their gastronomy, creating immersive itineraries, building visibility and managing better logistics among others.
Seizing the opportunity
Delta’s direct route signals a new chapter for Malta, one also made possible by advances in aircraft technology which makes long-haul routes to smaller destinations more efficient and sustainable.
For the HORECA sector this is a rare opportunity to position Malta firmly on the U.S. travel map. The time to prepare is now.
Let’s turn this vote of confidence in Malta’s growing appeal and evolve from a “hidden gem” to a visible leader in Mediterranean luxury and cultural tourism, ready to welcome discerning American travellers who come not just to see Malta, but to experience its authenticity, heritage, and soul.
Click here to see Horeca Issue 22 online