An Exclusive Insight into the Evolution of a Sales Leader’s Career and the Recipe for Success in the Luxury Market
In the bustling city of Milan, Italy, where the echoes of real estate transactions resonated through the streets, a sales journey began for one individual that would eventually lead to the prestigious position of Head of Sales at Charles Grech. Alberto Bafumi’s story is a testament to the diverse experiences and relentless pursuit of knowledge that shaped a flourishing career.
The narrative unfolds in Milan, where our protagonist kick-started their sales journey as a real estate agent at Tecnocasa. Alberto’s move to Malta, 16 years ago marked the beginning of a new chapter. From the entertainment and F&B sectors to studying Hotelier Management at ITS, and delving into the world of wine through a WSET course, the journey was a kaleidoscope of varied experiences. The pivotal moment came in 2017 when Alberto joined Charles Grech as the Wine and Water Brand Manager.
Armed with prior managerial roles in local restaurants and a hotel, Alberto seamlessly blended managerial acumen with sales experience, a potent combination for leading a dynamic sales team. The commitment of the team to the company's success underscores the collaborative spirit that fuels Charles Grech's triumph.
Alberto Bafumi, Head of Sales at Charles Grech
Elevated to the position of Head of Sales, Alberto acknowledges the privilege bestowed by Charles Grech, immersing himself in internationally acclaimed brands immediately. While the recognition of products aids in market penetration, the responsibility lies in staying dynamic, staying one step ahead, and identifying trends to maintain the brand's position in the competitive market.
In a stroke of brilliance, Alberto conceptualized Dining with the Stars following the MICHELIN Star recognition of Maltese restaurants. This unique event brought MICHELIN-starred Chefs together, showcasing exceptional culinary talents for a charitable cause. The success of the first edition at The Phoenicia has paved the way for the upcoming second edition, promising another unforgettable experience; with quality wines and waters supporting the delicacies prepared by Malta’s greatest!
A deep dive into the strategy of Charles Grech reveals a focus on robust sales and marketing. Building strong relationships with the HORECA industry and retail clients, addressing market needs promptly, and ensuring product availability through an efficient logistics team are the cornerstones of maintaining a competitive edge in the market.
Open communication forms the backbone of the sales team's success. Regular meetings serve as platforms for discussing strategies, addressing challenges, and celebrating achievements. Emphasizing a culture of idea-sharing, our protagonist encourages the team to propose and implement creative solutions, valuing customer feedback.
And much like his interest to constantly improve his sales teams; Alberto strongly believes in improving himself, both professionally and personally. His most recent achievement, reading for an MBA, closing the year with a well deserved celebratory graduation.
The motto "TEAM: together everyone achieves more" encapsulates the collaborative ethos that propels Charles Grech forward through Alberto Bafumi’s sheer commitment to the industry.
With over 140 years of experience, Charles Grech have established themselves as leading Wines, Spirits, Beers suppliers in Malta & Gozo.