Petra Galea Debono

Q: 20Twenty is known for delivering high-end, tailor-made events. What are international clients looking for today, and how do you meet their expectations?
A: Today’s high-end travellers are seeking not just unique experiences but a return to impeccable service. At 20Twenty, we stay ahead of trends through ongoing research and internal knowledge-sharing.

I’m personally involved in planning every detail, supported by a well-trained team who understand the value of flexibility and precision.

We are also launching the Very Valletta Concierge service to offer 24/7 support, adding another layer of personalisation and care to our guests’ experiences.

Q: How do you manage such a complex network of suppliers and maintain consistency?
A: Trust and consistency are everything. I’m constantly out meeting new partners and maintaining relationships. It helps that 20Twenty is part of Mifsud Brothers Ltd, a family-run company with a legacy of over 180 years and a motto of Dictum Meum Pactum – my word is my bond.

The bottom line is, face-to-face interaction may be considered as old school, but it is still the best way to keep face (excuse the pun).

Q: What gives Malta an edge as a destination for premium events?
A: Malta offers a rich cultural. Our vibrant events calendar ranges from traditional religious feasts to internationally acclaimed festivals such as the Baroque, Jazz, and Fireworks festivals. It’s also a safe and welcoming destination, which enhances the overall experience.

Q: How is 20Twenty addressing sustainability?
A: In 2023 we became Travelife recognised and are now in the process of becoming full partners. This affirms our commitment to sustainable tourism.

We prioritise local suppliers, promote Valletta as a walkable base, and actively participate in industry discussions on eco-conscious practices. We believe in a collaborative, top-down approach to shift the industry mindset.

Q: Can you share a memorable event?
A: One standout event was a Maltese Feast at Valletta Cruise Port. Traditional food, local drinks, a folklore performance, and live music created an unforgettable experience. Another highlight was producing folklore dance shows, combining my love for theatre with cultural storytelling.

And I’ll never forget the personalised Knights of St. John itinerary for a family that included history, fun, intriguing story-telling and a few other special surprises.