Alaine Ciantar

Q: How do you plan to create a cohesive high-end tourism strategy for Malta?
A: Integrating luxury tourism, MICE, and destination weddings under one premium brand is key to positioning Malta as the Mediterranean’s most exclusive, experience-driven destination. Focusing on authentic experiences defines the islands’ high-end appeal.

These sectors generate the highest visitor spend, and by aligning luxury venues, bespoke event services, and exceptional hospitality, we can offer seamless, personalised journeys where every conference, celebration, or holiday reflects elegance and authenticity.

Through strong partnerships, curated experiences, and sustainable practices, VisitMalta continues to position the islands as a hub for luxury, business, and celebration tourism.

Q: How is VisitMalta positioning the islands to stand out from other MICE destinations?
A: Differentiate the islands by combining rich cultural heritage, authentic accommodation, and distinctive venues with tailor-made experiences unavailable elsewhere in Europe.

Malta’s year-round temperate climate, compact size, and easy accessibility ensure both exclusivity and convenience, while its skilled workforce, quality-assured DMCs, government incentives, and digital innovation guarantee world-class standards.

Together, these attributes make Malta a safe, immersive, and value-driven destination for MICE.

Q: How is Malta embracing sustainability, local culture, and authenticity in the business events sector?
A: Sustainability and authenticity lie at the heart of Malta’s business events strategy. Eco-friendly practices are being adopted across venues and operations, from energy efficiency to waste reduction.

Events celebrate Maltese heritage and craftsmanship through historical tours, local gastronomy, and traditional entertainment set against centuries-old backdrops. Our DMCs continually highlight Malta’s culture and traditions, ensuring delegates connect meaningfully with the islands while meeting global sustainability and CSR standards.

Q: How can the HORECA community work more closely with VisitMalta?
A: It’s essential for the HORECA community and VisitMalta to be fully aligned. By collaborating more closely to raise service standards, deliver bespoke events, and offer seamless guest experiences, while sharing insights on luxury trends, gastronomy, and venues, the HORECA community can create tailored packages for MICE and high-end events.

Joint marketing and incentive initiatives will further strengthen Malta’s appeal, ensuring the islands deliver memorable, high-value experiences that showcase hospitality excellence and Maltese culture.

As the MTA’s arm for Luxury Tourism, MICE, and Destination Weddings, we welcome any new HORECA initiatives in these segments to help improve Malta’s international offering.